About WhichDogFood
WhichDogFood.co.uk has been the UK's leading independent dog food review site since 2012. Our mission is simple: to help dog owners make informed decisions about what they feed their dogs, without being influenced by advertising or commercial interests.
Our Mission
We believe every dog deserves to be fed the best food its owner can afford. The problem is that dog food marketing is often misleading — pretty packaging, vague ingredient descriptions and clever advertising make it hard to know which foods are genuinely good for your dog and which are not.
That's why we created WhichDogFood — to provide honest, independent, expert analysis of the foods available in the UK market, completely free of charge and without commercial bias.
How We Rate Dog Foods
Every food is rated on a 0 to 5 expert scale. Our rating reflects the overall quality of the food based on the following factors:
Ingredient Quality
We look at the quality and origin of each ingredient. Named meat proteins score higher than vague collective terms. We flag problematic ingredients like artificial additives, excessive fillers and low-quality by-products.
Nutritional Completeness
We assess whether the food provides the correct balance of protein, fat, fibre, vitamins and minerals for the life stage and type of dog it is intended for.
Transparency
Manufacturers who clearly list all ingredients, provide accurate nutritional analysis and are open about their sourcing score higher.
Value for Money
We consider the cost per day relative to the quality of ingredients. A food can be excellent value even at a premium price if the ingredient quality justifies it.
The Rating Scale
| Rating | What it means |
|---|---|
| 4.5 – 5.0 | Outstanding — excellent ingredients, well-balanced, transparent sourcing |
| 3.5 – 4.4 | Very Good — above average ingredient quality with minor caveats |
| 2.5 – 3.4 | Average — acceptable quality but with notable concerns |
| 1.5 – 2.4 | Below Average — significant ingredient or nutritional issues |
| 0 – 1.4 | Poor — low quality ingredients, heavy use of fillers or additives |
Independence & Commercial Policy
WhichDogFood.co.uk does not accept payment from manufacturers to influence ratings or reviews. We do not accept free samples in exchange for positive reviews. Our ratings are based solely on the publicly available product information, ingredient lists and nutritional analyses.
The site is supported by display advertising and affiliate links, which may earn a commission if you purchase a product after clicking through. These commercial arrangements have no bearing on our ratings or editorial content.