For a long time there has been a gaping hole in the UK pet food market: To find a good quality, grain-free, meat-rich dog food you had to look overseas, to brands from the US or Canada, most notably Orijen, Acana and Taste of the Wild. If I had a pound for every time I was asked for a British equivalent to Orijen, I would be a rich man. Well, after so much waiting, our patience is finally paying off as British manufacturers begin to close the gap and at the forefront of the new wave has come Eden.
Eden is a brand new company but, despite being dog-food-industry-newbies, they couldn't have hit the nail more on the head with their first release. Eden Multi-Meat and Fish Formula is just about as good as dry dog food gets and is only the second dry food ever to receive the full 5-star WhichDogFood rating.
Eden has an impressive 80-20-0 ingredient profile. That is 80% from animal sources, 20% from veg, fruit and herbs and 0% grains. The idea is to recreate the 'ancestral diet' of the dog and although there is still a lot of discussion over what exactly the 'ancestral diet' should be, Eden's approach of including plenty of meat form mixed sources, a wide range of other nutritional ingredients and no cereals or artificial ingredients is certainly a popular angle and one which is bound to resonate with a lot of dog owners.
The meat content of Eden comes from both fresh and dry sources from five named species, all provided with clear percentages. Once the chicken fat and gravy have been removed from the equation along with water in the fresh meat, the true meat content is more like 51% (dry content), but that is still superb amongst dry foods.
Of course, so much meat inevitably pushes up the protein and fat levels, but since it is all from good quality meat sources, this shouldn't be a cause for concern for most dog owners.
The range of highly nutritious vegetables, fruits and herbs contained in Eden is also very impressive and includes excellent additions like sweet potato, lucerne (alfalfa), spinach, seaweed and cranberry as well as a wide range of herbs and supplements to help with digestion and joint mobility.
Probably most remarkable though is Eden's price. 15kg comes in at just £49.99 which is way less than brands of a similar quality. Combine that with the relatively small recommended feeding amounts and the cost per day works out incredibly low.
Conclusion: Outstanding food at an outstanding price.